About us
Sloobie is created by women, for women, designing base layers for the female body.
Sloobie is creating the base layers that women deserve.
The crisis
88% of women wear men's base layers.
A problem that deserves to be solved.
HOW WE BUILT IT
We’re building the category leader that doesn’t exist
155 grassroots players across every sport you could think of told us what was wrong with their kit. We wrote down every complaint and built the top around the
Our values
Honest. Confident. Proud. Relentless. Authentic.
Relentless. Authentic. Unapologetic. Assured. Supportive.
WHO'S BEHIND IT
We work from the heart, to give women and girls products they not only need, but should have had access to many years ago
Renee Fraser-Shepherd
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Events, first dibs and what we’re building next.
